NATURE STAY
The Wild Root
Luxury cabins • Buckinghamshire
Scope of work
Creative input
Stamped came on two months before opening to build The Wild Root's social media launch strategy from the ground up: milestone timeline, content pillars, posting rhythm, concepts and content, all actioned across Instagram and TikTok with cross-posting to Facebook.
At its heart was an episodic founder-led series, "Building The Wild Root," which became the account's strongest recurring format, alongside brand partnerships and influencer outreach to support growth. Stamped also designed the physical and digital welcome guidebooks and closed out the campaign with full analytics reporting to keep the strategy accountable to bookings, not just aesthetics.
The Wild Root has since extended the partnership, and we're continuing to build the brand online, currently also developing blog content for their journal to deepen community and brand voice.
Results
Grew The Wild Root from zero across TikTok and Instagram to over 200K combined views in the first two months launch campaign, with an audience matched precisely to the target guest (80%+ women aged 25–54, London the top city). Delivered full cross-platform analytics reporting that identified founder-led content as the clearest driver of reach and shares, insight that now shapes the ongoing strategy.
200k+
VIEWS ACROSS TIKTOK & INSTAGRAM
3k+
INSTAGRAM FOLLOWERS FROM 300
1.2k+
TIKTOK FOLLOWERS FROM ZERO
125K+
ACCOUNTS REACHED ON TIKTOK
70%
WEEKENDS BOOKED IN THE FIRST 2 MONTHS
80%+
OF AUDIENCE MATCHED THE TARGET GUEST
Top performing content
Building The Wild Root Ep.4 (final episode)
TIKTOK
63,200 views
89 likes
Meet Jess & Jamie (founders introduction)
TIKTOK
30,100 views
720 likes
Building The Wild Root Ep.1 (first episode)
11900 views
275 new followers
Edited Reels
Photography
Word from Jess & Jamie, owners of The Wild Root
"Just wanted to send a quick email to say how much we’ve appreciated everything you’ve been doing for us recently.
As a small start-up launching a new business, social media was one of those things that constantly slipped down the priority list. Between spending time constantly on site and trying to juggle everything else, finding the time to consistently create content and stay active online felt really overwhelming and was something I kept avoiding.
Having you on board has completely taken the pressure off. It’s been such a relief knowing content is consistently going out, our brand presence is growing and everything still feels aligned and thoughtful, even on the days where I’m flat out on site and barely near my laptop.
You’ve been incredibly responsive, proactive and just genuinely lovely to work with throughout. It’s really felt like you’ve understood the vision and feel of The Wild Root from the start, and we’ve loved the ideas and content you’ve brought to the table.
We initially brought you on to support launch, but have already loved working with you so much that continuing ongoing felt like a very easy decision. We’re really enjoying having you as part of the journey and are looking forward to continuing to work together."