WELLNESS EXPERIENCES
Awaken
Wellness events • Barcelona
Scope of work
Creative input
I am currently working with Awaken to support consistent output of blog articles and monthly newsletter. Both are written in the Awaken brand voice, reflecting the brand's values-led, spiritually curious and grounded tone. Their aim is to build community online around their in person events, providing value and insight which directly align with their values. I have built a newsletter structure repeated monthly that balances astrological insight, community event recaps and curated recommendations, always giving priority placement to Awaken's events, retreats and facilitator trainings. Each month's blog topic is agreed with Anna at the start of the month before writing begins.
Blog articles
Email newsletters
JULY 2026 EDITION
Words from Anna, co-founder of the Awaken
"Working with Charlie has been an absolute pleasure. From day one, she understood our brand in a deep way. She captured the essence of Awaken — our values, our tone, and the way we want people to feel — with remarkable clarity.
Charlie recently wrote a blog article for our platform as well as our latest newsletter, and both exceeded our expectations. Her writing is thoughtful, engaging, and incredibly well researched, while remaining accessible and inspiring. She has a natural ability to take complex ideas and turn them into stories that resonate with readers. Every piece she delivered felt like it had come from someone who had been part of our team for years.
I would wholeheartedly recommend Charlie to any company looking for a talented writer, editor, or content strategist. She combines creativity with professionalism, curiosity with precision, and is genuinely a pleasure to work with.
Thank you, Charlie, for helping us bring Awaken's message to life. We look forward to creating much more together."